I bought a lifetime subscription approx. 2 weeks before the 20 % off sale, and before my regular subscription expired, also all ship costumes, all ships except the Galaxy-X and D'Kyr, and all costumes and the TOS Bundle Pack.
I am willing to even buy the Emotes for more PvP content. :p
I am even okay with a 50:50 split PvE/PvP if PvE investment is spend on revamping Exploration Sectors so I never have again to meet Borg in search of artifacts of their 3rd Dynasty, and if Klingon Tribble-Killing-Spree content is reduced to 10 % of its current value. Oh, and Advanded and Elite enemies become more interesting to fight by more effective utilization of more powers.