Why do we have to visit another website in order to read the final entry??]
Cant even find it on startrek.comm rediculous.
Releasing a new enterprise is a fairly big thing in trekdom. Having the declared release on Star Treks actual website and not just STO's website is a smart piece of marketing. This gives STO a little more legitimacy with the fans, as hey... they have the next Enterprise!
Some will still hate and flame it, but some may also decide to get STO a look, or a second chance...