actually, they did announce it via email. I got an email dated Fri, Aug 19, 2011 at 4:41 PM, talking about the Q xp weekend, 20% off sale, and the rhode island refit. in that order.
Well i guess I should pay more attention to their Emails now. Used to they didn't hold anything worth reading other than "hey we just released this thing you've been testing on Tribble and we ignored your feedback on!"