First, a disclaimer. I only buy stuff from the C-Store that is account wide, as long as I get use out of said item for all my characters.
That is to say, I bought the Academy uniform, because all my characters went to the Academy at one point, and the uniform itself is snazzy. I bought the Nebula because not only is it one of my favourite ships, it's design is such that it's meant to be effective for any mission. I use it on my science officer. I use it on my engineer (which is actually very effective). And I plan to use it for my tactical officer.
I also like the MVAM Prometheus. However, I won't buy it because not all my characters will use it. It's a science oriented Escort, with minimal engineering (which is fine) so there's no point in using it on my engineer. But the Nebula is an engineering oriented science vessel. Very true. However 1) It has a universal slot 2) the ship (in the canon, not necessarily in game) was designed for any kind of mission; the Prometheus is a warship.
To get to the crux of the matter, I propose the following:
Keep Account wide ship unlocks in the C-Store.
Keep single ship purchases for X amount of emblems (soon to be dilithium).
ADD the ability to BUY a single ship for ONE character on the C-Store.
I'd expect quite a lot of mixed opinions and/or flak. Please, no reason to get aggressive. I just want to hear other people's opinion on the matter, particularly:
Whether it's a good idea (especially given the recent F2P news - limited number of characters for freebies)
Whether it would negate completely the decision to grind for ships (which could go either way)
A potential cost for a single ship.