2. You run a fleet and attempt to run its like a squad of troops.
It's funny you saying that. I started to read a massive thread on the World of ******** forums about Roleplayers' biggest pet peeves, and one of the things that kept cropping up was people who run guilds like military squads.
I don't see what the big deal is. Most MMO games focus around killing - be it of NPCs in PvE or of living, breathing, thinking people in PvP, and if you've ever read The Art of War by Sun Tzu, you know that no matter how sad it is that such people have to exist, the best people to entrust with the running of a war are those people who understand it and will carry it out effectively.
That requires leadership and discipline. But they're other chapters.