Quote:
Originally Posted by geofftillman
I disagree, sometimes the customer is not right but several decades of "The customer is always right" has convinced many people that they are and that they can be as rude as they want and still get their way. I routinely see people flat out stealing from restaurants by eating their meals then once finished deciding they didn't and getting it for free. I have seen people in line at the market making the cashier cry and It's much worse online. Where on this site people accuse the employees of cryptic of being thieves, of purposely doing things to hurt the people of playing this game etc...
Then we have the article posted here. All that women did was make a simply and reasonable suggestion and people were saying things to her that in an earlier decade would have led to a beating.
|
Well, I just believe in "the customer is always right" tempered with the idea that you're not necessarily the customer and you're not the only customer. A good business will adapt to suit the aggregate customer.
The product may not be targeted at you. On the other hand, the product may not be targeted at the right people or enough people.
Generally, I think the ideal for a business is to create a quality product of integrity that adheres to a mission statement and then to adapt that product to suit enough customers.
My folks were in business for a number of years with a deli. One of the big mistakes they made was sometimes deviating from their mission to try to work in specialty coffee or ice cream when the sandwiches they made were always the central focus and what their resources were tied up in. My dad milled his own grain for the bread and they used quality meats and offered vegetarian options. That was the heart of their focus and was the profitable, customer-generating aspect of their operation. Going after ice cream sales was outside their focus and ate up resources without noticeable return.
I talked to my dad this past weekend and he said, I think wisely, that they shouldn't have chased the ice cream sales but should have leveraged their restaurant exclusivity clause within the shopping center to allow somebody else to do ice cream, a separate business focused on that that they could partner with.
On the flipside, the guy who bought my parents' business lowered the quality of the meats and added beer, both of which detracted from the central focus. That guy put in a giant theater projector screen and had jugglers and acrobats outside. I'm not looking to debate the merits of beer as I like a nice beer but most of his business was fairly conservative family types and it cost him more customers than he got because he misjudged the business' central appeal. The acrobats got injured. The television cost money and detracted from the place as a meeting spot for business people.
It's not that there's something wrong with a sportsbar or with acrobats. It just didn't have a lot of integrity with the areas the restaurant was successful at and so it diminished the value of his investment by gutting the things that worked. I think beer COULD HAVE worked but it would have required a beer that appealed to foodies. I suggested, constantly, that IF he did beer, he should look at how businesses like Moe's do it. That means neon signs are out. That means artisan microbrews in a cooler with suggested pairings on the menu not bud light in the window.
There is generally a way to do almost anything but it needs to integrate with what works.
As a business, you have to know who you are and what you do and build any expansions to that organically and consistent with your institutional values. Those values shape who your customers are. And as long as your adhere to those values, having your finger on the pulse of your aggregate customer is ideal.