If pain is an illusion, why is it when you stub your little toe on the corner of your bed you not only recite every known swear word in your respective language but all the ones you learnt at school and also make up a few along the way?
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Some slogans were poor to begin with (especially that last one). Others haven't aged too well (even if unforgettable years later), like the Oscar Meyer one. This is why I thought U2's "Zooropa" had interesting lyrics ... all ad slogans.