PWE is pushing this to get you to sign away your rights to your own personal data!
Their policy is little more than bloated waffle that boils down to "we will sell your data to any third party we see fit, you agreed to it when you made/linked your account(s)"
This practice is illegal in the UK, maybe even the entire EU since the Data protection law in the UK is merely an enshrinement of the EU data protection Directive. KNOW YOUR RIGHTS! Namely the right to choose what may be done with YOUR data.
@Cryptic: Swing the banhammer if you so wish. Know that I only take action to protect that which you are failing to do so (as evidenced by a breach that took far too long to be disclosed to those who may have been affected).
Aside: Yeah, in case it isn't crystal clear; I'm p*****