Why do you always take the game down during 3pm GMT as that is peak time for UK gamers
surely you can do it earlier and didnt you do maintenance yesterday?
3PM is hardly peak hours in the UK let alone most countries around the world (unless it's a weekend). Most people will be either at work, at school or coming home from either work or school. To me it seems like an idea time to do maintenance as the server is patching and back up by 5PM, which 'is' when people start getting home ready to unwind and maybe spend an evening playing online (the prime time).
They will do it at that time because then if something goes wrong they will have the rest of the day to sort it with a full compliment of staff. It's a sensible move - but if it is no good for people in other countries, emigration is always an option