I love how when someone realises they can't pick it up, they give it a good kick or jump on it!
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I don't wish to wake anybody up from the 'dutch prankster' idea, because it's nicely done, but in reality this was one of the many clever commercials of Apple. They know this kind of film will be seen as funny and will be sent around the world, free advertising.
Those guys have the best marketing machine in the world.