SWTOR maintains just under 1mil active accounts, L1 and L2 still around 1mil each, another NC title 2.5mil, WoW Global 10mil. Best and most 'recent' estimates for STO (and this info is REALLY hard to find since Cryptic is oh-so 'cryptic' about, well....anything) put it between 200k-250k as an extremely rough estimate. EVE sits at 350k-400k or so and CCP isn't trying to keep anything secret, they regularly release their statistics. I personally find it unlikely that STO would be much closer to EVE's numbers than that, 'F2P' or not.
Also, with the fiscal 'troubles' PWE has had end of Q3 last year despite the release of a new title seems to indicate not very much is being generated from this corner of the Galaxy even worth mentioning....well except NW.
Please don't create a viral-esque website location and blip on a trailer and not deliver what the obvious expectation is and then play dumb as if you thought people wouldn't think what they thought it meant.
IE: If this does NOT mean a Romulan Playable faction then you need to state that NOW. Otherwise you're bringing hate down on yourselves. Also, if it does mean a Romulan Faction you need to clarify that you've got content coming to fill out the Klingons at the same time. Otherwise, more hate.
Unless you're all morons (which I highly doubt is the case) or your marketing people are morons (which, based on past history IS likely) you've got to understand the shear amount of hate you're generating with this if you don't set our expectations to where they should be.