Im getting it because it is star trek. Also, it adds to the new line of trek that will be canon to my kids when they are my age like TOS , TNG, and the others are to me. And I like to think we are seeing the evolution of Star Trek. I bet it will lead to another t.v. show.
Probably, even though I didn't like the direction JJ's movie went it's still Trek. If we abandon Trek unless it's absolutely true to the real canon then the whole saga could die. We have to support it but at the same time redirect those that are making it and going away from the core values and beliefs of Gene and his loyal followers. It's a never ending process if you wish to see Trek around in another 50 years.
I feel you, what i am afraid of the most is that since JJ is doing Star Trek and Star Wars they will end up in the same category, a mindless action flick. So I am worried for both. Even though it is known JJ is a bigger fan of Star Wars. He may end up devoting efforts to keeping certain traditions in that alive compared to what he did will Star Trek.
I wouldn't be surprised if JJ decides to combine Star Trek and Star Wars into one franchise. Having the same director for both franchises is just asking for trouble. We might see the Borg in Star Wars and the Force and lightsabers in Star Trek.
Directors don't have that kind of power. Disney would have to buy Paramount at least and probably both Paramount and CBS to do that, and the combined pricetag exceeds Disney's buying power (and neither of the other two can afford to buy Disney alone, mostly eliminating the reverse scenario happening).