I can imagine that new client downloads are going to drop significantly in number. Which will make them push harder to get more adverts to our eyes. Why not billboards at ESD? Sarcasm aside, I have already turned down games for having Arc and other "buy buy buy" style launchers. As for Steam, I have that set to turn itself off after launching the game I came in to play.
How about STO Devs concentrate on fixing ALL of STO's bugs first before adding more programming?
I did "Night of the Comet" on my Rom and it still had the "Unkillable NPC" bug!? (There since it launched.)
I hate the fact they don't fix bugs as well but there is a way to get around it. Make sure that one ship you fight before you beam down... Baby fight it to where it doesn't dip below 20% hull thats what causes the bug.