I'd like to know what key you need in order to buy the Lifetime Subscription? Amazon just told me, that they cannot send me a Pre-Order-Key because I ordered the game a few hours late. I was prepared to not receiving an Open-Beta-Key, but thought I could still participate in all the other Preorder-Programms.
So if I get the Head-Start-Key, does that confirm me as Pre-Orderer and can I then buy the lifetime subscription or did I miss that boat for good?
I'm sure you could still get a beta key elsewhere, Amazon are the only retailer (of the ones I looked at) who had a published deadline for beta access. This deadline seems an Amazon policy to make their admin easier, I'm sure they did it with **** and Champs Online.
I certainly got another beta key after Amazon's deadline (Game.co.uk) when I ordered a copy for a friend.