I have already put in my GameStop (ugh) beta / headstart key, which was accepted fine and was showing in my account page correctly until now.
This morning I had an email from Cryptic saying there was still time to order STO. So I came to the website just to check and now I have no keys registered. I'm at work today and won't be able to check if I can log in until late this afternoon CST.
Is this a normal reset with headstart day here now? Others having this issue show up?
Same thing happened to me just now. I had my preorder showing up this morning, as well as my 12 yr subscription preorder as recently as one hour ago. I just checked again, and now it says "No Products".
Hopefully like you said they're just resetting things maybe.