If I go to Gamestop (or Amazon, etc) and buy STO, will I be able to download it and play it today? (Saturday, 1/30) Doesn't the box from Gamestop come with a headstart code? Would online get me a code faster?
Go in the store and preorder if you want to play ASAP. Its worth the extra 5 bucks. Otherwise, order online, elect for instore pickup, wait a few hours, then go there and ask for a beta key. Thats what I did and I'm in the process of patching now.