No it isnt, you could be playing now WITHOUT lifetime sub...or any sub.
I have lifetime and I dont consider it being used untill the 2nd.
Lifetime means I've put a lot of money down.
Plus you can't play headstart without a preorder which means you've already PAID unless you're some dishonest pirate who plans on cancelling at the last minute.
Actually no... money time starts approx March 5th if you enter your retail key on February 2nd... 30 days free are included, and you lifetimers, complain, dare you, it was your choice to pay now, no one held a gun to your head and said pay 240 for a untested game. So quit the *****in, and come back to complain when 14.99 + applicable taxes are deducted from your account.