To quote the Preorder FAQ
Quote:
Q: How does the pre-order work? How do I get into Open Beta and the Head Start?
A: When you purchase the preorder, you’ll receive a Key that works for Open Beta and Head Start. Keys will either be e-mailed to you or given to you at the store. Each retailer is sending out keys at different times so check with them about timing.
Q: What happens if I don't receive my key?
A: It's really up to the retailer to provide you with a key for your pre-order. We'll try to help as we can, but they should always be your first contact.
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Please read the Preorder FAQ located here...
http://www.startrekonline.com/preorder-faq