I really think a second server is in order. When I was playing early this morning (8:00AM EST) everything was running exceptionally well. Right now (1:00PM EST) everything is going to hell again. I can only assume that's because more people are on at once. Even Pirates of The Burning Sea, with its lower than average player base, had multiple servers. I am not a techie, but from my experience playing over the last couple days, a new server would solve many problems.