Also, it's the system they use. Allows you have a type of global access to your accounts. If you're playing or have played their other games, you can chat into those games as well because of your global ID. I've got friends who still play champions and my friends list from that game is associated with my account so it's still there in my STO game.
When ya think about it, it's pretty cool.
It also sort of sucks, as you can't make an alt character to play with when you don't feel like socializing.
I have a borg who I named Seven of Eleven (at first thinking itd already be taken) and it let me. Ive seen two other Seven of Elevens since then...
Whats is gonna be like tomorrow? 10 guys with the same name? 20?
I can somewhat uy the ships name's not being unique (even though It shouldnt happen but w/e) but PLAYER'S names? Cmon now
Perhaps you're not the unique snowflake you thought?