Dunno why it just it. I guess it's because once I enter the retail code i feel like im finished messing around with all these darn coeds and e-mails.
Judging by how things have been going on around here lately. You could enter the code in today. Then when you log in tomorrow it wont let you in. So you re enter the code, and it will say: Code in use, please try another..
if I had to guess, your subscription actually starts when you setup your billing. So you could technically enter it on the 7th (for us customers) and not miss any playtime and have your billing be on the 7th of every month. If you enter it today you will be billed on the first of every month. you would get 6 free days.
pretty sure people with the good pre-orders or the collectors/deluxe editions would rather have their stuff