I love the other little tidbit tucked away in that 'announcement'...
"We also invite fans to post their photos from their local midnight STAR TREK ONLINE launch events or parties to our Facebook Fan Page! We’ll be choosing at least five of our favorite pictures and sending winners a mini-set of EXCLUSIVE collectible cups from Del Taco!"
So, now we have to take pictures from non-extant parties to get a regional promotion, that will, more than likely, go to people who have a GameStop and a Del Taco within walking distance of each other.
Somehow I don't think that Cryptic will accept a picture of people sitting in pajamas drinking glasses of various "Romulan Ales" as proper.
The PR people are doing a better job at times than the system seems to be.
Though I am waiting for the Del Taco lawsuits to start coming.