I ended up getting mine around 11am MST today. It was titled "Your order is available for download" and then if you scrolled down it had the keycode for my retail DDE and for my pre-order in the email.
I pre-ordered the game digitaly from atari. i have yet to get an key in my email. has anyone gotten theirs yet?
go to your original headstart atari confirmation email
follow the link to customer support
put in your order number and password
click the printer icon at the bottom of the window (not the words, the icon)
key is on the page that opens
go to www.startrekonline.com/activate to put it in