Are you from the States? The Super Bowl is probably the only event here in the US where people claim to only watch for the commercials since every year companies go all out for their ads.
Yeah, I'm from the States--Colorado, to be specific--but I'm not into sports all that much (unless you can consider Video Gaming to be a sport ). I'm pretty much your quintessential "Game Geek" who only watches certain TV Shows (Mythbusters, Food Network Challenge, Iron Chef America, etc.).